People buy because of emotion and justify with logic. So, as a marketer, you have to create an emotional response by eliciting a basic want or need.

Read on, for a run-down of the best secrets in this book.

The secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

DRIVE is bursting with big ideas!

This review is of a book that combines a wide-ranging historical overview with a keen eye for the future. The authors, Ries and Trout, bring to light 22 superlative tools and innovative techniques for the international marketplace.

Stories are a great way to connect with others and teach us about ourselves. They can also help us tap into reserves of resilience and mental toughness we didn't know we possess. This review captures some of the most poignant, for me.

The book is first and foremost the story of an individual, and is a story of success. Many people - most people - want something. The interesting bit is that Sivers actually went out and got it.

These are my favourite key quotes from the book.

People say ideas are cheap and execution is everything but that is NOT true.

Read on for some key takeaways from this book.

Before Covid19 I would not have…

How do you manage the outbound side of sales?

As many of you know I've started a daily video series called Ask Em Anything on LinkedIn and YouTube where I've collated many of the questions I get asked on LinkedIn, emails, texts & during those coffee catch ups.

Three ideas how to cope when adversity strikes, unexpectedly.

Four weeks ago, companies started sending me heart-felt messages telling me they’re here for me during this “unprecedented situation.” Now I’m beginning to see different kinds of posts on LinkedIn: “ It’s a weird time to launce anything but…”,

I love reading about the history of marketing because I often learn a lot from it and in honesty, I'm absolutely fascinated by psychology. I love to understand how and why people think the way they do and how that influences their behaviour.

A list of free activities to support mental health and wellbeing

How to be there for your clients, in times of adversity

There is a huge difference between “someone who goes to networking events” and “The Serial Networker”, and there are a few easy ways to tell who’s who.

Here I suggest ways of saving time and money by auditing your marketing, and ensuring that you maximise your ROI for offline content.

Top tips for making marketing messages simple and yet brilliant.

Did you know that 90% of brands now use content marketing? Find out the reason why only 3 out of 10 are seeing real success

I explain here, why I do not use social media scheduling tools, and what is actually worth investing in.

Why white papers are different and some top tips to help you write your own.