Branding is the art of alignment
Aligning what you want people to think about your business, with what they actually perceive. If your brand isn’t making that connection, you’re leaving money, trust and momentum on the table.
Visuals are the first impression of your brand. According to the US Chamber of Commerce, 55% of brand perception starts before a word is spoken. But this isn’t just about a new logo. The best rebrands are born from shifts in mindset, positioning, culture, and ambition. They signal that something fundamental has changed — and you’re ready to show the world. We’ve built and rebuilt brands across every stage - from start-ups to scale-ups and legacy businesses repositioning for growth. What they all have in common? They need branding that earns attention and unlocks new strategic opportunities and revenue.
Do you...?
Think you look and feel the same as everyone else in your industry
Want to attract a new audience
Have products and services that have expanded your value proposition
Feel your brand is outdated
Feel your brand no longer reflects your values
Recently merged or acquired another business
Need a cohesive new brand identity to portray the right image to your target audience
Want all your digital and print assets provided in one comprehensive cost-effective package?
Our typical clients for this program are:
New businesses & start-ups – ensure your business’s branding makes you stand out, and hit the ground running from day one
Established businesses – ensure your branding is up-to-date, works cohesively and gets you noticed
Did You Know….?
55% of brand first impressions are visual
Source: US Chamber of Commerce
A complete brand development package, created for ambitious start-ups and small businesses who need to punch above their weight. It’s bold. It’s practical. And it gets results.
This end-to-end package includes:
Strategy and brand messaging development
Logo design and brand identity
Squarespace website build (5 pages + blog)
Social media setup and visual consistency
Business cards, letterheads, banners, and email assets
One-pager brand explainer for launches and pitches
Starting from £10,000
You’ll walk away with everything you need to launch or relaunch with authority.
Emma has been instrumental in helping us to launch our brand. The website looks great and she has marshalled a group of disparate individuals who had only recently come together in a short space of time. She has done all of this with tact, utter professionalism and huge enthusiasm. Couldn't recommend her highly enough!"
Sarah Milne
Co-Founder of BluEnergy
What’s Included
BrandShrink
For a brand message that stand out, you have to ask different questions. This exercise helps you to do just that and develop a unique value proposition that helps you stand out from the crowd
Logo Design
Start with several different logo concepts to help you choose which one you want to develop
Brand Guidelines
One page that highlights keywords, logo, brand colors and typography
Website
An attractive mobile friendly 5-page website design in Squarespace to get you up and running
Brand Collateral
Business cards, letterhead, email signatures, social media banners and brand one-pager
BrandShrink…
BrandShrink — messaging that stands out
Most branding workshops ask the same tired questions. That’s why most branding sounds the same.
BrandShrink is our rapid-fire brand development process that helps you uncover what really makes you different — and how to say it in a way that makes people care.
It’s been described by clients as “an eye-opening whirlwind that gave real clarity” and has even helped businesses identify new revenue streams.
Not quite ready to rebrand? You can buy this module as a standalone workshop from £1000 — including a strategic workshop with our positioning and messaging experts, a clear executive summary and next steps.
Logo design…
A logo is often the first thing a customer sees. It should tell them something true, something distinctive, and something worth remembering.
We start with several concepts, each with rationale and design thinking. You choose your direction — we refine it into a visual identity that sticks.
We also explore colour palettes and typography that align with your strategy.
One-Page Brand Guidelines…
We don’t believe in bloated brand books that nobody reads. You’ll get a concise, user-friendly style guide with:
Core brand values
Logo use and variations
Typography and colours
Simple, practical, easy to share with designers, printers, and your team.
We also ensure all of our brands are as inclusive as possible - with colour blindness analysis.
Website Development and Design
We build a mobile-friendly, secure, SEO-ready website in Squarespace or WordPress with:
Homepage
About / Who We Are
How We Work / Services
Resources / Blog
Contact
Includes a domain (up to £20), blog setup, SSL certificate, and client editor access so you can make future changes with ease.
Brand Collateral…
We’ll give you the critical brand assets to show up consistently everywhere you need to be:
Business card template
Letterhead
Email signature
Sales presentation template (PowerPoint)
Social media banners + Zoom backgrounds
One-page explainer PDF to drop into emails or link in bios
Just the tools to win work, grow trust, and get known.
If your brand doesn’t reflect your value, you're making it harder to grow.
Brand-Up gives you clarity, consistency, and credibility — without the corporate bloat or the agency price tag. Let’s build a brand that gets you taken seriously.
What’s it like to work with The EMARI Group?
Our clients’ success is our success.
