Thought Leadership Copywriting
If you’re not shaping the conversation, you’re just another name in the feed.
Strengthen credibility and influence in your markets and networks
Executives are judged by what they share, how they think, and whether they show up. Silence online isn’t neutrality — it’s invisibility. This service is designed for leaders with insight but no time and for organisations who understand that influence, trust and reputation now begin with content. We turn your ideas into impactful, high-quality, search-optimised articles — consistently, strategically, and without adding to your workload.
Do you...?
Have lots of great ideas and knowledge to share but don’t have the time or expertise to write
Want to attract speaking or guest blogging opportunities
Want to build credibility within your professional network
Have the desire to build your network and credibility
Struggle to post consistently but know you should
Want to build a visible, credible personal brand
Have valuable insight to share but no time to write
Want to attract media, speaking and advisory opportunities
Need to support brand trust, recruitment or investor confidence
Want to stop being one of many and start being the one people remember
Our typical clients for this program are:
Company leaders/ C-Suite
Team leaders
Sales managers
Subject matter experts & opinion leaders
Thought leaders and upcoming influencers
Small leadership teams (up to 12 people)
Did You Know….?
Over 60% of buyers trust technical and academic experts most when making purchase decisions
Source: Edelman Trust Barometer
Designed to help busy executives and subject matter experts demonstrate their knowledge to build their professional reputation and networks.
Become A Thought Leader Not A Follower
A consistent article-writing program is a powerful demonstration of your company's expertise. They build your influence in the industry and create opportunities to engage with both other influencers and key stakeholders such as investors, employees, prospective and current clients
Strengthen Your Professional Relationships
By consistently posting valuable, engaging content that is guaranteed to be search-engine optimized, your digital networks will expand organically, building new professional relationships and strengthening trust and credibility in your brand
Generate New And Interesting Opportunities
Buyers trust connected leaders and expert employees far more than the organizations. On average companies with blogs produce 67% more leads per month than those without. Create a steady stream of search-optimized content to support both organic and paid marketing investments.
Thought Leadership Content Creation
Service Overview:
A choice of a 6 or 12-month fully managed blogging program managed by a dedicated account manager
Designed to enhance the social media profile of selected executives and experts
Includes 1 blog per month, copy-writing, search engine optimization and social copy with publication to LinkedIn
End of program report and recommendations for future activity
Can also be linked to 90-day social media content plan (see below)
Expected Outcomes:
Recognition within the industry as a socially savvy thought leader
Identify and connect with other influencers within the expert's sector
Deepen relationships with customers, partners and prospects
Organic growth in your professional network on Twitter and LinkedIn
Want more information?
Thought Leadership
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Stage One - Editorial Planning
Discovery call
Agree objectives
Discuss focus topics
Agree written tone of voice
Profile optimization advice (LinkedIn & Twitter)
Create 6/12 working titles
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Stage Two - First article
Topic research
Interview with copywriter
First draft complete
One round of revisions
Optimization of keywords, titles and headings
Image selection
Accompanying social media copy for LinkedIn
Final copy delivered
Social Business Enabler support for ad hoc queries and questions supporting content promotion
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Stage Three - Content Campaign Planning
Review process
Topic research on next working title
Interview with copywriter
First draft complete
One round of revisions
Optimization of keywords, titles and headings
Image selection
Accompanying social media copy for LinkedIn
Final copy delivered
Account management support for ad hoc queries and questions supporting content promotion
Ongoing for remaining blogs
Final report
Did You Know….?
62% of B2B buyers find content authored by a qualified expert/analyst to be the most credible,
followed by data-driven content (60%) and brand agnostic content (48%)
Source: The Sales Benchmark Index
90-Day Content Campaign Plan for Social Media
Need your social presence to move faster? Pair your writing programme with a ready-to-launch 90-day content calendar.
Social posts written for you — based on your blog content and aligned with your voice
Eye-catching visuals and post ideas to help your content stand out in busy feeds
Hashtag suggestions to help the right people find you
We’ll publish everything for you on LinkedIn
A short video call to walk you through how to use the calendar and get the most from it
A clear summary report at the end, showing what worked and what to build on
I just wanted to share some feedback on the written content you submitted. I think it’s wonderful – thoughtful, well-written, and engaging. You did a wonderful job.
I always enjoy working with you and your team, it’s a constant source of learning for me and a wonderful example of positive collaboration. I appreciate you and your efforts.
Senior Global Communications Manager, Fortune 150 company
EMARI delivers strategic social media content that drives results.
We help brands grow their reputation, reach and relationships through smart, well-executed campaigns — combining organic, paid and influencer-led approaches.
Our team works closely with clients to plan, write and publish content that reflects your voice, supports your goals, and earns real engagement — not just impressions.
Whether you need to build visibility, strengthen community trust, or support sales and recruitment, we deliver social media that moves the needle.
Social Media Management
Advertising
We also offer social media advertising to accelerate growth and reach the right people faster.
This is ideal if you’re looking to expand your audience, promote thought leadership at scale, or drive high-quality traffic to specific campaigns or content.
Minimum media spend: £6,000/month.
This ensures we can run a strategic, well-targeted campaign that delivers meaningful results not just clicks.
Training
We also offer tailored social media training to build your team’s skills and confidence.
Whether you're upskilling leaders, marketing teams, or frontline staff, we design practical, hands-on sessions that focus on what matters most to your business — from brand visibility to risk management and content creation.
Each programme is bespoke, so your team walks away with relevant tools they can actually use — not just theory.
What’s it like to work with The EMARI Group?
Our clients’ success is our success.
