Digital Marketing Audit

Discover how effective your digital marketing truly is

No matter what size your business is, discover how effective your digital marketing activities are performing and prioritize improvements through our deep-dive content audit.

Do you…

  • Work in a B2B environment?

  • Have a marketing team that feels overwhelmed and under-resourced?

  • Think your marketing efforts should be generating better results?

  • Feel like you're falling behind the competition?

  • Think your social media activities are a waste of time?

  • Don't know what's working and what's not?

  • Want your marketing and sales efforts to feel more joined up?

  • Want a clear plan to refine and improve your marketing efforts over the next 3 – 12 months?

    Then the Digital Marketing Health Check is for you!

Typical clients:

  • Company directors and marketing managers – identify priorities you can direct your team and external marketing agencies to work on.

  • Digital marketing managers – create a prioritized roadmap of all digital marketing activities and review actions as a checklist.

  • Marketing agencies and freelance consultants – use it to compare against and improve your own marketing audits and recommendations to clients.

Did You Know….?

A recent email poll asking 50+ marketing professionals which content strategy tools they found most useful found the most cited were creating a content inventory and doing a content audit.

Source: Content Marketing Institute  

Social media content, newsletters, direct mail, blogs, events, case studies, videos, infographics, white papers, presentations, webinars, research reports and microsites are just the beginning when it comes to Content Marketing Tactics. Is it any wonder that people end up feeling overwhelmed?

As a marketing manager, you must know where you most need to improve your marketing. The thing is, it’s not easy - with so many opportunities for a great marketing experience that blends the physical and the digital together, it can be challenging to know which to prioritize. In larger businesses, you often need to justify your plans to colleagues by showing clear priorities. A digital marketing health check can help.

What’s included:

  • Assessment of overall strategy with recommendations for how to improve to integrate activities more fully and generate further return on investment

  • Assessment of key pieces of current content utilized by marketing and sales individuals

  • Website Design and Performance Audit with recommendations for how to improve

  • Technical SEO Audit and Keyword Research with recommendations for how to improve

  • Social Media Audit with recommendations for how to improve

  • PR/Event activity plan review with recommendations for additional digital/traditional PR opportunities to review

  • Competitor Analysis & Benchmarking

  • Executive summary of prioritized recommendations with clear next steps for quick impact, short-term and long-term execution

  • Executive report for management consumption

  • 1-hour virtual presentation with Q&A session from industry-leading marketing experts

Prices usually range from £3,000 to £300,000 + VAT dependent on level of data required for analysis – payment plans are available as required.

Want more information?

Digital Marketing Healthcheck

• Focus your budget and time on key digital activities

• Increase organic search ranking on key pages

• Drive more organic traffic to your website

• Optimize your content for better conversion

• Improve your Google ranking with quick fixes

Expected Outcomes:

As I said in our first meeting, where have you been all my life?!

I have been wanting this kind of thing for ages!!

Senior Global Communications Manager, Fortune 150 company 

Optional Extras

Internal Digital Asset Management Framework

Well-planned and executed digital asset management is a prerequisite for an intelligent and high-performing intranet, hub, or site for any business. The most important first step is understanding how your internal users current utilize content and helping them find what they need to complete tasks in a way that makes the most sense to them.

Expected Outcomes: 

  • Improvements in user adoption, satisfaction, and productivity

  • Reduction in IT costs and information overload

  • Minimization of compliance and confidentiality risks

Creation of a digital asset library with the ability to story and modify content, ensure all content is easily accessible and shared between teams to make it easier for marketing departments to search and retrieve content that can be adapted, updated or reformatted to generate further return on investment from content marketing efforts efficiently.

This includes: 

  • Collation of all content assets and collateral e.g., images, sales presentations, campaign materials, videos etc.

  • Analysis of current information architecture e.g., how you organize and label your content and how your visitors interact with the content to get work done

  • Review and update of global navigational structure of internal content repository– Top level navigation and how you structure your SharePoint/Box/Dropbox so that teams can find content more easily.

  • Review and provide recommendations for how to improve internal content hub structure and organization – How to group together similar topics including keywords and formats to make it easy to search for

  • The EMARI Group can also support with the re-categorization and re-labelling of materials as required.

What’s it like to work with The EMARI Group?

Our clients’ success is our success.

Behind every project and transformation program we deliver are considered, data-driven insights

  • A digital marketing audit is a systematic examination of your business' digital marketing efforts to assess their effectiveness and identify areas for improvement. It is important because it helps ensure that your marketing strategies are aligned with your goals and identifies opportunities for optimization and growth. The audit provides valuable insights into your current marketing performance and enables data-backed decisions to improve your overall digital marketing effectiveness.

  • A digital marketing audit by Emari typically includes evaluating website performance, conducting SEO analysis, assessing content effectiveness, reviewing social media presence, analysing email marketing campaigns, evaluating paid advertising efforts, reviewing analytics data, conducting competitor analysis, and assessing overall strategy alignment. These components collectively provide a comprehensive review of your digital marketing activities.

  • A digital marketing health check offers several benefits for your business. It provides an in-depth understanding of your current digital marketing performance, identifies areas for improvement, and uncovers opportunities for growth. By analysing your strategies, channels, and tactics, the audit enables data-backed decisions that lead to more effective marketing efforts, increased ROI, improved customer engagement, and overall success in your digital marketing endeavours.

  • At Emari, we conduct a digital marketing audit by first gathering data and information about your digital marketing activities, such as website analytics, marketing campaigns, content, social media accounts, and competitor data. Our expert team then analyses this information, conducts a content audit, evaluates performance metrics, and assesses the effectiveness of various digital marketing channels. Based on our findings, we provide a detailed report with recommendations for improvement, which can be used to enhance your overall digital marketing strategy and drive better results.