Digital Marketing Audit

If your marketing feels busy but ineffective, this is where you find out why.

No matter what size your business is, we make sure there’s no more guesswork. No more wasted budget. Just clear next steps prioritised by effort vs impact.

We get it. You’re running a business, managing a team, juggling multiple channels, and watching your competitors pull ahead while your results stall. You don’t need another vague strategy session or bloated 100-slide deck. You need answers. This audit is for businesses that want real visibility, real direction, and real results.

Do you…

  • Work in a B2B environment?

  • Have a marketing team that feels overwhelmed and under-resourced?

  • Think your marketing efforts should be generating better results?

  • Feel like you're falling behind the competition?

  • Think your social media activities are a waste of time?

  • Don't know what's working and what's not?

  • Want your marketing and sales efforts to feel more joined up?

  • Want a clear plan to refine and improve your marketing efforts over the next 3 – 12 months?

    Then the Digital Marketing Health Check is for you!

Typical clients:

  • Company directors and marketing managers – identify priorities you can direct your team and external marketing agencies to work on.

  • Digital marketing managers – create a prioritized roadmap of all digital marketing activities and review actions as a checklist.

  • Marketing agencies and freelance consultants – use it to compare against and improve your own marketing audits and recommendations to clients.

Did You Know….?

A recent email poll asking 50+ marketing professionals which content strategy tools they found most useful found the most cited were creating a content inventory and doing a content audit.

Source: Content Marketing Institute  

Social media content, newsletters, direct mail, blogs, events, case studies, videos, infographics, white papers, presentations, webinars, research reports and microsites are just the beginning when it comes to Content Marketing Tactics. Is it any wonder that people end up feeling overwhelmed?

As a marketing manager, you must know where you most need to improve your marketing. The thing is, it’s not easy - with so many opportunities for a great marketing experience that blends the physical and the digital together, it can be challenging to know which to prioritize. In larger businesses, you often need to justify your plans to colleagues by showing clear priorities. A digital marketing health check can help.

What’s included:

  • Your current strategy – what’s working, what’s wasting your time, and how to align everything from sales to socials.

  • Your content – what’s driving value and what’s cluttering the system.

  • Your website – design, performance, UX, and conversion potential.

  • Your SEO – keyword research, visibility, and technical health.

  • Your social presence – where you stand and how to improve.

  • Your events and PR – where digital and physical can work harder together.

  • Your competitors – what they’re doing that you’re not (yet).

  • You’ll get a clear executive summary, a prioritised action plan, and a 1-hour session with our top marketing experts to walk you through the findings.

    Expect quick wins, long-term direction, and a clear return on investment.

Prices usually range from £4,000 to £250,000 + VAT dependent on level of data required for analysis – Payment plans are available as required.

Want more information?

Digital Marketing Healthcheck

Expected Outcomes:

“Just doing stuff” isn’t a strategy. And the market won’t wait for you to catch up.
Content is everywhere - but strategic content is rare. If your team is stuck creating blogs no one reads or chasing likes that don’t convert, it’s time to stop and reassess.

The most valuable thing we deliver? Focus.

  • Focus your budget and time on key digital activities

  • Increase organic search ranking on key pages

  • Drive more organic traffic to your website

  • Optimize your content for better conversion

  • Improve your Google ranking with quick fixes

We recently helped a £5million turnover business reduce their marketing budget by over 90% and increase their sales by nearly 50% in 6 months.

We helped a Fortune 250 realise they were spending thousands of pounds on advertising that wasn’t working and that most of their website content was not fit for purpose.

Ready to stop wasting time?

Book your audit today. Let’s make sure your marketing is making sense and driving serious results.

As I said in our first meeting, where have you been all my life?!

I have been wanting this kind of thing for ages!!

Senior Global Communications Manager, Fortune 150 company 

Optional Extras

Your content, organised for impact in a system that works.

If your teams can’t find the right content, they’ll create the wrong one. Again and again.

This internal audit helps you:

  • Organise your digital assets so they’re easy to find, use, and update.

  • Improve team productivity and reduce duplication.

  • Create a content library that actually works for people, not just IT.

We’ll look at:

  • Content inventory across formats and platforms.

  • How internal users access, use, and search for content.

  • Your SharePoint / Dropbox / Box structure—and how to fix it.

  • Navigation, labelling, tagging, and taxonomy.

This is the behind-the-scenes work that unlocks massive ROI on everything else.

What’s it like to work with The EMARI Group?

Our clients’ success is our success.

Behind every project and transformation program we deliver are considered, data-driven insights

  • A digital marketing audit is a full review of how your online marketing is performing—what’s working, what’s not, and where you’re wasting time and money.

    It’s important because too many businesses are busy without being effective. A proper audit shows you what’s delivering value, what needs fixing, and where your best opportunities lie. Without it, you’re flying blind.

  • A good audit looks under the hood of your entire marketing machine. It typically includes:

    • A review of your strategy and how well it’s joined up across channels

    • Analysis of your website’s design, speed, SEO, and content

    • Social media performance and alignment with your goals

    • Email and content effectiveness (newsletters, blogs, white papers, etc.)

    • Competitor benchmarking—how you stack up in your market

    • Paid media performance (if relevant)

    • A clear, prioritised roadmap so you know exactly what to fix first

  • Clarity, focus, and results.

    You’ll stop wasting time on things that don’t move the needle and start investing in what does. It helps you:

    • Align marketing and sales

    • Improve lead quality and conversion rates

    • Spend smarter, not just more

    • Build internal confidence in your marketing direction

    • Spot risks and missed opportunities before your competitors do

    Put simply: it gets your marketing working on purpose, not just on autopilot.

  • We start by understanding your goals and current setup. Then we deep-dive into the data - site analytics, social performance, content quality, SEO rankings, and competitor activity.

    We review everything that touches your customer journey, from first click to conversion.

    Then we deliver a clear report with:

    • What’s working (What’s Hot)

    • What’s broken (What’s Not)

    • What’s missing (What’s Next)

    You get a prioritised plan, a live walkthrough with senior subject matter experts in each key area of

    Messaging and Positioning

    Content Strategy and Integration

    SEO

    Social Media

    and practical next steps you can act on immediately - whether your team or Team EMARI supports you to deliver the work.