• A personal brand audit and tailored checklist to optimise your LinkedIn profile

• A full review of your connections and how to use them more strategically

• Clear content themes aligned with company goals

• A profile built to perform under LinkedIn’s algorithm

Your profile isn’t just a bio or digital CV - it’s a reputation engine. It's often the first thing partners, investors, talent and media see. A strong, optimised profile builds instant trust, positions you as a credible leader, and ensures you’re discovered for the right reasons. Weak profiles lose opportunities before you even know they existed.

• A prioritised Top 50 list of people, events and communities to engage with

• Clear mapping of who matters in your industry, and why

• Direct access to high-value spaces where decisions are shaped

Your network is your distribution system for influence. The right people amplify your ideas, open doors, and elevate your visibility where it counts. Without a mapped strategy, you’re gambling on who hears you. This ensures you’re in the rooms where the future is negotiated.

• Deep insights into what your target audience reads, shares, and values

• A content alignment strategy based on their behaviour and language

• A shortcut to resonance with the people you’re trying to reach

You can’t influence what you don’t understand. This gives you the intel to speak your audience’s language and earn their attention fast. It reduces guesswork and accelerates trust. Influence starts with relevance — and this makes you relevant from day one.

• Keyword research showing what your audience is actually searching for on the topics you want to talk about

• A bank of ready-to-use content ideas proven to perform

• Influencer lists and channels to help you plug into existing conversations

Posting randomly is a waste of time. This gives you a precision content plan based on actual demand and proven traction so every post has a job to do. It saves time, builds momentum, and makes your content a strategic asset, not a chore.

• Monthly reviews of your performance data and profile health

• Updates on LinkedIn’s algorithm shifts and what they mean for you

• Tactical advice to keep improving without burning time

LinkedIn continues to evolve, and so should your strategy. Regular reviews stop you from falling behind and help you make smarter moves month after month. It's not about one viral post, it's about sustained, compounding influence.

• You get a dedicated 1-hour coaching session every month with a senior strategist who has worked with FTSE 50 - 500 leaders, C-suite execs, and industry influencers.

  Each session is tailored to your progress, goals and industry context. It’s practical, strategic, and outcome-focused.

  Key areas we focus on are:

• Sharpening your message
  Refine your tone, positioning and narrative so your content consistently lands with the right people.

• Efficient digital networking
  Smart tactics to stay top of mind with minimal time investment - think influence, not overwhelm.

• Attracting inbound opportunities
  Position yourself for media, speaking, board and advisory roles - so the right doors open without you chasing them.

• Expanding into new markets
  Use LinkedIn strategically to grow reach and relevance in new sectors or regions.

• Building a reputation that scales
  Establish yourself as a thought leader or trusted fast follower - and stay relevant as trends shift.

• Operationalising a 15-minute daily strategy
  A streamlined routine to build consistency and momentum without adding to your workload.

Your reputation shouldn’t rely on chance, and your time shouldn’t be wasted on guesswork.

This is the fastest, smartest route to a visible, credible executive presence that drives real-world results.