Thought Leadership Copywriting
Create content your key stakeholders will thank you for
Strengthen credibility and influence in your markets and networks
Do you...?
Have limited time and resources to produce regular, great quality content
Want to increase your inbound traffic and generate more qualified leads
Want to boost your organic social media efforts with micro-influencer marketing
Want your executives to blog consistently to help humanize your brand
Would like to promote your executives as thought leaders and raise your social profile
Want to increase their influence and be recognized for thought leadership
Have lots of great ideas and knowledge to share but don’t have the time or expertise to blog
Want to attract speaking or guest blogging opportunities
Want to build credibility within your professional network
Have the desire to build your network and credibility
Our typical clients for this program are:
Company leaders/ C-Suite
Team leaders
Sales managers
Subject matter experts & opinion leaders
Thought leaders and upcoming influencers
Small leadership teams (up to 12 people)
Did You Know….?
Over 60% of buyers trust technical and academic experts most when making purchase decisions
Source: Edelman Trust Barometer
Designed to help busy executives and subject matter experts demonstrate their knowledge to build their professional reputation and networks.
Become A Thought Leader Not A Follower
A consistent article-writing program is a powerful demonstration of your company's expertise. They build your influence in the industry and create opportunities to engage with both other influencers and key stakeholders such as investors, employees, prospective and current clients
Strengthen Your Professional Relationships
By consistently posting valuable, engaging content that is guaranteed to be search-engine optimized, your digital networks will expand organically, building new professional relationships and strengthening trust and credibility in your brand
Generate New And Interesting Opportunities
Buyers trust connected leaders and expert employees far more than the organizations. On average companies with blogs produce 67% more leads per month than those without. Create a steady stream of search-optimized content to support both organic and paid marketing investments.
Thought Leadership Content Creation
Service Overview:
A choice of a 6 or 12-month fully managed blogging program managed by a dedicated Social Business Enabler
Designed to enhance the social media profile of selected executives and experts
Includes 1 blog per month, copy-writing, search engine optimization and social copy with publication to Twitter and LinkedIn
End of program report and recommendations for future activity
Can also be linked to 90-day social media content plan (see below)
Expected Outcomes:
Recognition within the industry as a socially savvy thought leader
Identify and connect with other influencers within the expert's sector
Deepen relationships with customers, partners and prospects
Organic growth in your professional network on Twitter and LinkedIn
Want more information?
Thought Leadership
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Stage One - Editorial Planning
Discovery call
Agree objectives
Discuss focus topics
Agree written tone of voice
Profile optimization advice (LinkedIn & Twitter)
Create 6/12 working titles
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Stage Two - First article
Topic research
Interview with copywriter
First draft complete
One round of revisions
Optimization of keywords, titles and headings
Image selection
Accompanying social media copy for LinkedIn, Twitter and LinkedIn Groups
Final copy delivered
Social Business Enabler support for ad hoc queries and questions supporting content promotion
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Stage Three - Content Campaign Planning
Review process
Topic research on next working title
Interview with copywriter
First draft complete
One round of revisions
Optimization of keywords, titles and headings
Image selection
Accompanying social media copy for LinkedIn, Twitter and LinkedIn Groups
Final copy delivered
Social Business Enabler support for ad hoc queries and questions supporting content promotion
Ongoing for remaining blogs
Final report
Did You Know….?
62% of B2B buyers find content authored by a qualified expert/analyst to be the most credible,
followed by data-driven content (60%) and brand agnostic content (48%)
Source: The Sales Benchmark Index
90-Day Content Campaign Plan for Social Media
Includes:
Review content provided
Create social media posts, gifs and graphics that relate to thought leadership campaign
Hashtag research to improve organic reach
Produce relevant social media post copy
Provide 90-day content calendar
Schedule posts on LinkedIn company or profile page
1 hour video call with video expert to explain how to utilize content calendar effectively
How It Works:
90-day content calendar will be delivered by phone/online and must be used within 6 months of purchase.
On completion of the social media campaign, we’ll provide a summary report where we’ll summarize the key areas covered and highlight success stories identified along the journey with your team
I just wanted to share some feedback on the written content you submitted. I think it’s wonderful – thoughtful, well-written, and engaging. You did a wonderful job.
I always enjoy working with you and your team, it’s a constant source of learning for me and a wonderful example of positive collaboration. I appreciate you and your efforts.
Senior Global Communications Manager, Fortune 150 company
EMARI has an impeccable reputation for delivering expert social media content creation and innovation, strategic community management and demonstrable results through organic and paid social media campaigns, generating global brand awareness and sales.
Our team of world-class industry-leading social media experts carefully curate, design and post impactful social media updates that clearly articulate your unique brand voice, utilizing a mix of paid, earned and organic social media to help you achieve your strategic communication goals.
Social Media Management
Advertising
Social media advertising services are also available to accelerate growth, capture the attention of your target audience and get exceptional results.
Training
We also offer social media training to build your company’s internal social media capability with completely bespoke social media training programs to help upskill your team.
What’s it like to work with The EMARI Group?
Our clients’ success is our success.
