LinkedIn Training Webinars To Suit Your Team
Enabling people to become comfortable and confident to use LinkedIn for prospecting & deepening customer relationships
Your sales team is under pressure.
The targets are rising. The budgets aren’t. Cold-calling isn’t cutting it, and traditional marketing burns cash without results. It’s time to stop treating LinkedIn like an afterthought.
This is your most powerful sales tool. We’ll show your team how to use it - strategically, confidently, and with measurable impact.
Are you…
Your sales team is scattered, under-resourced, and missing targets
You’re still relying on cold calls and expensive marketing to generate leads
You can’t get everyone in the same place for training
You need instant impact, not another generic “awareness” session
You want better data to make smarter marketing and sales decisions
You’re trying to convince leadership to invest in what actually works
You need to benchmark your team and track real progress over time
Then your team needs to understand social selling. Not next quarter. Now.
Typical Clients for this program are
Company leaders/ C-Suite of B2B companies
Marketing directors looking to integrate marketing and sales teams more effectively
Sales managers looking to integrate marketing and sales teams more effectively
Ambitious salespeople looking to achieve results and get promoted
Did You Know….?
It costs 75% less to generate leads on social media than any other medium. 76% of buyers are ready to have sales conversations on social media and 84% of C-level executives consult social media before making purchase decisions
Source: LinkedIn
Accessible LinkedIn Training For Remote Sales Teams
Digitally activate your sales force and accelerate their adoption of Social Selling techniques. By utilizing practical demonstrations, live chat and activities, your team will be able to put their knowledge to immediate use for instant impact
Practical Exercises Designed To Build Online Confidence
Get your sales team comfortable and confident with building digital relationships on LinkedIn via our practical tips, post-webinar activities and live examples – your team work on their profiles, prospect and reach out to current and new clients live in the sessions!
Tailor-Made For Your Business And Sales Process
We research your team, your customers and competitors and tailor your training program to suit. Your sales teams will be working with examples they can actively relate to.
98%
of employees use at least one social media site for personal use, of which 50% are already posting about their company.
Weber Shandwick research
76%
Of employees believe employee advocacy helps them professionally develop and keep up with industry trends
Hinge Research Institute
24x
Brand messages are re-shared 24 times more frequently when distributed by employees’ through employee advocacy vs the brand
MSLGroup
$1.9m
On average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value.
Kredible Research
Did You Know….?
Organizations using Social Selling have seen a 10%–20% increase in win rate, 20%–30% acceleration in cycle time, and a 10%–15% increase in revenue"
Source: KISSMetrics
Social Selling Webinar Series
TThe skills your team actually needs to succeed on LinkedIn
This training delivers practical, high-impact skills that build visibility, earn trust, and drive results:
Build a credible digital presence
Manage your personal brand and privacy to show up professionally and stay in control.Get found by the right people
Optimise profiles with keywords your market is searching for.Spot signals that lead to sales
Identify real engagement opportunities—don’t just scroll, sell.Use LinkedIn Groups with purpose
Join and contribute where it matters to build visibility and connections.Stay visible with smart content
Share content strategically to earn trust and stay top of mind.Write outreach that gets replies
Craft connection requests and InMails that cut through the noise.Work with the algorithm
Use the latest insights to boost organic reach and search visibility.
Tangible outcomes that impact your bottom line
This isn’t about “engagement.” It’s about closing deals faster and more effectively:
Influence buying decisions earlier
Shape thinking before competitors even show up.Shorten deal cycles and increase win rates
Warm leads, reduce friction, and close faster.Generate more qualified inbound leads
Attract interest from prospects already primed to buy.Increase website traffic and conversions
Turn LinkedIn attention into clicks, downloads, and demos.Build digital selling confidence
Empower your team to sell effectively in today’s landscape.Grow through digital referrals
Expand your reach through trust-based introductions.Boost LinkedIn SSI scores across the team
Track real progress with LinkedIn’s own performance metrics.
Programme details
Up to 12 participants per cohort
6 x 1-hour live webinars with expert-led discussion
Delivered over 6–12 weeks
Live demos using your team’s own profiles and prospects
Structured follow-up tasks after each session to embed learning
Real-time performance tracking via Independent Benchmark Dashboard
LinkedIn profile optimisation handbook included for ongoing support
Highly recommended
98% of past clients would recommend The EMARI Group to others, and often do!
FTSE & Fortune 250 Approved
We have worked with some of the biggest names in industry, for over a decade
9.8/10 Trainer score
Our expert trainers score 9.8/10 on average in feedback from course attendees
Webinar One
Building A Customer Centric Profile
-
Introduction to Social Selling
Adjusting your settings & privacy
Fix the basics in 30 minutes
From resume to reputation
Write a bio/summary that converts into connections
Visually optimise your profile for quick impact
How to optimize your profile with keywords & phrases for search
How to request recommendations that speak to your buyer
How to strengthen search using Skills & Endorsements
Know how to recognise if your profile is working
Webinar Two
Finding and profiling prospects
-
Expand your network within customer accounts
Identify prospect accounts that fit your region
Advanced search techniques to optimise your time
Lead and account searching
Competitive searching for insight
Discovering buyer cares and concerns
How to identify conversation starters
Webinar Three
Building your digital network
-
How connections work and where to focus
Steps to take before reaching out
Identifying engagement triggers
Using warm introductions and referral requests
How to use InMail to best effect
Customising connection requests
Networking do's and don'ts
When to accept and when to reject connection requests
Webinar Four
How to create conversations
-
Course Review
Live examples to analyse and provide recommendations
Q&A
Webinar Five
How to make the algorithm your friend
-
Expand your network within customer accounts
Identify prospect accounts that fit your region
Advanced search techniques to optimise your time
Lead and account searching
Competitive searching for insight
Discovering buyer cares and concerns
How to identify conversation starters
Webinar Six
Ask Us Anything
-
What types of content to share to keep your audience engaged.
Using posts, comments, and shares to add value and stay top-of-mind.
Going beyond basic intros: Advanced strategies for meaningful openers.
Examples of opening lines that capture attention and interest.
Techniques for responding in ways that encourage further engagement.
Recognizing signals for when to continue or end a conversation.
Building curiosity about your product/service without being pushy.
Timing and approach for following up without overwhelming.
Creative follow-up techniques that add value rather than pressure.
Identifying what’s working and what isn’t in your communication style.
Adjusting based on feedback, response rates, and engagement analytics.
Did You Know….?
98% of reps with 5,000 or more LinkedIn contacts reach or surpass their sales quotas, versus just 52% of those with fewer than 250 contacts.
Source: The Sales Benchmark Index
Social Selling Coaching Hours
Many of our customers choose to embed training further by adding on a package of specialist coaching hours.
We will book the session directly with your sales reps and target our support where they need it most including:
Optimizing their profile
Discovering prospects
Profiling accounts
Crafting introductions
Finding and sharing content using a regular routine
Digitally nurturing contacts with content sharing
Reaching out to prospects with InMail and connection requests
Building a referral network of introductions
Engagement in LinkedIn Groups
Reviewing previous activity and providing recommendations
Coaching that actually sticks
You’re not just paying for time. You’re investing in behavioural change that moves the needle. Our coaching model is built for flexibility, clarity, and impact—so you get more than just conversations. You get results you can track and stories you can share.
Here’s how it works:
Coaching hours are delivered virtually and must be used within 6 months. No dragging it out. No wasted value.
We start with a kick-off call to agree who’s getting coached, how sessions will be allocated, and how to communicate the initiative to the team.
Coaching hours are flexible. Divide them however works for you—everyone gets one, or some people get more. We’ll help you map it out.
From experience: at least 2 focused sessions per person creates real, lasting change.
What you get, beyond the call:
One-to-one coaching sessions tailored to each individual’s needs and goals
A monthly status report showing who’s had what, when, and a high-level summary of what was covered
A final summary report highlighting:
Key themes
Success stories
Strategic insights to share across the team and wider business
Why it works:
Because it’s not just about booking a call. It’s about changing behaviour—and embedding those changes into how your team shows up, sells, and supports your strategy.
What’s it like to work with The EMARI Group?
Our clients’ success is our success.
