LinkedIn Training Webinars To Suit Your Team
Enabling people to become comfortable and confident to use LinkedIn for prospecting & deepening customer relationships
Are you…
Working in a B2B environment and dealing with a sales team that feels overwhelmed, under-resourced and not meeting targets
Relying on cold-calling and other traditional, expensive marketing methods to generate new business and struggling to set appointments and meetings
Have sales teams distributed in different locations so everyone can’t be in the same place at the same time for training sessions
Looking for interactive virtual training that will have an instant impact
Needing a clear plan to refine and improve your sales efforts over the next 3 – 12 months?
Wanting to establish an independent maturity benchmark from which to measure progress and provide reports regularly
Looking to create a convincing business case for leadership to invest in integrated marketing and sales efforts that are guaranteed to generate a return on investment
Keen to make better data-driven decisions on where to spend time, energy and marketing investment
Then you need to understand how social selling works!
Typical Clients for this program are
Company leaders/ C-Suite of B2B companies
Marketing directors looking to integrate marketing and sales teams more effectively
Sales managers looking to integrate marketing and sales teams more effectively
Ambitious salespeople looking to achieve results and get promoted
Expected Outcomes:
Understand what your competitors are doing well in the market and how to create competitive leverage
Ability to focus your budget and time on key digital activities that are guaranteed to generate results
Quickly identify warm leads that you can direct your team and external business development agencies to work on
Did You Know….?
It costs 75% less to generate leads on social media than any other medium. 76% of buyers are ready to have sales conversations on social media and 84% of C-level executives consult social media before making purchase decisions
Source: LinkedIn
Accessible LinkedIn Training For Remote Sales Teams
Digitally activate your sales force and accelerate their adoption of Social Selling techniques. By utilizing practical demonstrations, live chat and activities, your team will be able to put their knowledge to immediate use for instant impact
Practical Exercises Designed To Build Online Confidence
Get your sales team comfortable and confident with building digital relationships on LinkedIn via our practical tips, post-webinar activities and live examples – your team work on their profiles, prospect and reach out to current and new clients live in the sessions!
Tailor-Made For Your Business And Sales Process
We research your team, your customers and competitors and tailor your training program to suit. Your sales teams will be working with examples they can actively relate to.
Did You Know….?
Organizations using Social Selling have seen a 10%–20% increase in win rate, 20%–30% acceleration in cycle time, and a 10%–15% increase in revenue"
Source: KISSMetrics
Social Selling Webinar Series
Learning Objectives:
Understand the importance of managing personal brand and privacy online
Know how to search engine optimize LinkedIn profiles using keywords
Understand how to spot LinkedIn engagement opportunities
Know how to use LinkedIn Groups to best effect
Understand how to stay front-of-mind via effective content sharing
Craft InMails and connection requests that convert
Understand how to work with latest algorithm insights to increase search engine optimization and organic reach
Expected Outcomes:
Influence buying decisions earlier
Reduce deal cycles and increase close rates
Create qualified opportunities through inbound enquiries
Increase website traffic and download conversion
Boost social media confidence within a sales environment
Expand network potential through digital referrals
Significantly increase LinkedIn SSI scores across the team
Notes:
Up to 12 participants per program
6 live webinars (1 hour) with active discussion from industry-leading experts
Typically delivered over 6 - 12 weeks
Live demos with team profiles/prospects
Structured tasks to complete after each session
Independent Benchmark Dashboard to measure impact in real time
LinkedIn profile optimization handbook with key advice also available
Highly recommended
98% of past clients would recommend The EMARI Group to others, and often do!
FTSE & Fortune 250 Approved
We have worked with some of the biggest names in industry, for over a decade
9.8/10 Trainer score
Our expert trainers score 9.8/10 on average in feedback from course attendees
Webinar One
Building A Customer Centric Profile
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Introduction to Social Selling
Adjusting your settings & privacy
Fix the basics in 30 minutes
From resume to reputation
Write a bio/summary that converts into connections
Visually optimise your profile for quick impact
How to optimize your profile with keywords & phrases for search
How to request recommendations that speak to your buyer
How to strengthen search using Skills & Endorsements
Know how to recognise if your profile is working
Webinar Two
Finding and profiling prospects
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Expand your network within customer accounts
Identify prospect accounts that fit your region
Advanced search techniques to optimise your time
Lead and account searching
Competitive searching for insight
Discovering buyer cares and concerns
How to identify conversation starters
Webinar Three
Building your digital network
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How connections work and where to focus
Steps to take before reaching out
Identifying engagement triggers
Using warm introductions and referral requests
How to use InMail to best effect
Customising connection requests
Networking do's and don'ts
When to accept and when to reject connection requests
Webinar Four
How to create conversations
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Course Review
Live examples to analyse and provide recommendations
Q&A
Webinar Five
How to make the algorithm your friend
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Expand your network within customer accounts
Identify prospect accounts that fit your region
Advanced search techniques to optimise your time
Lead and account searching
Competitive searching for insight
Discovering buyer cares and concerns
How to identify conversation starters
Webinar Six
Ask Us Anything
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What types of content to share to keep your audience engaged.
Using posts, comments, and shares to add value and stay top-of-mind.
Going beyond basic intros: Advanced strategies for meaningful openers.
Examples of opening lines that capture attention and interest.
Techniques for responding in ways that encourage further engagement.
Recognizing signals for when to continue or end a conversation.
Building curiosity about your product/service without being pushy.
Timing and approach for following up without overwhelming.
Creative follow-up techniques that add value rather than pressure.
Identifying what’s working and what isn’t in your communication style.
Adjusting based on feedback, response rates, and engagement analytics.
Did You Know….?
98% of reps with 5,000 or more LinkedIn contacts reach or surpass their sales quotas, versus just 52% of those with fewer than 250 contacts.
Source: The Sales Benchmark Index
Social Selling Coaching Hours
Many of our customers choose to embed training further by adding on a package of specialist coaching hours.
We will book the session directly with your sales reps and target our support where they need it most including:
Optimizing their profile
Discovering prospects
Profiling accounts
Crafting introductions
Finding and sharing content using a regular routine
Digitally nurturing contacts with content sharing
Reaching out to prospects with InMail and connection requests
Building a referral network of introductions
Engagement in LinkedIn Groups
Reviewing previous activity and providing recommendations
How It Works:
Coaching hours are delivered virtually and must be used within 6 months of purchase. A kick-off call will decide who and how to divide the sessions between the team, identify how best to communicate the initiative to the team and how to co-ordinate the session bookings.
The coaching hours are flexible in that you can divide equally or give your team members more than one session. Based on our experience, at least 2 targeted coaching sessions per individual makes a significant impact to embedding new behaviors.
We’ll work with each person directly during each session and provide you with a monthly status report outlining which sessions took place and an outline of what was discussed.
On completion of the coaching sessions, we’ll provide a summary report which summarizes the key areas covered and highlights success stories that can you share with your team and more widely across the company
What’s it like to work with The EMARI Group?
Our clients’ success is our success.
