Executive Social Media Training

Strengthen your social media knowledge

Want to do more on LinkedIn but don’t know how? 

Our typical clients for this package are:

  • Company leaders

  • Team leaders 

  • Country management teams

  • Sales managers

  • Subject matter experts & opinion leaders

  • Thought leaders and upcoming influencers

Are You…?

  • Keen to do more on LinkedIn but don’t know how?

  • Time-poor and want to update your outdated LinkedIn profile

  • Unsure what to post, when and how

  • Keen to stay up-to-date with social media channel algorithm changes and updates

  • A leader looking to inspire employees to feel more connected to your company’s purpose, vision and/or strategic goals

What’s Included?

    • Checklist of actions required to ensure profile is fully optimized with advice and guidance on how to achieve check-list requirements to optimize personal brand pillar of SSI

    • Review current connections and provide recommendations for how to utilize more effectively

    • Working in partnership with our client to confirm and clarify list of key themes and topics to promote that benefit corporate wide positioning and related ELT social media activity

    • Requirements: Access to LinkedIn profile.

  • Working in partnership with clients, prioritize key networking opportunities and establish tiered list of Top 50 network connections e.g.

    • Key industry thought leaders

    • Key association leaders and speakers – prioritized by influence

    • Industry relevant events – Thought Leaders, prioritized by influence

    • Industry relevant groups – Thought Leaders, prioritized by influence

    • Provide insights into Top 10 network connections relating to trends, key topics and sentiments. Include list of websites, blogs, podcasts, influencer social accounts, and publications mentioned by key individuals to help prioritize audience outreach faster and more effectively

    • Includes recommendations for how to align your presentation and messages with your targeted audience’s language & behavior

    • Based on keyword research, know what content your audience is looking for and engaging with and questions they are asking on certain topics so you can tailor your content more effectively to your audience

    • Delivery of content repository of highly-engaging content on 5 specific topics

    • Delivery of influencer lists for 5 topics – websites, podcasts, social media channels, hashtags

    • Monthly review of activity and analytics focusing on content metrics including keywords used, audience demographics, network statistics, speed and traction data. Provide recommendations for how to improve

    • Monthly review of profile checklist action plan to ensure profile is continually optimized in line with latest research on LinkedIn’s algorithm

    • Review recent connections & hashtags and provide recommendations for effective utilization

    • Understand evolution to messages/content and associations/network prioritization required

    • More time-saving tips for digital networking

    • How to find and use content effectively to create connections in new markets

    • How to find and use content effectively to develop reputation as thought leader/fast follower and help to achieve corporate objectives related to brand positioning

    • How to create inbound marketing opportunities e.g. guest speaking slots

    • Effectively operationalizing a 16-minute daily social media routine

    • New updates/changes to LinkedIn algorithms

Want more information?

Introduction to EMARI

Did You Know...?

LinkedIn continues to be the top platform for CEOs to build their online presence.

Approximately 70% of Fortune 500 CEOs now have a LinkedIn presence.

Source: EMARI Group research  

This activity is designed to accelerate your social influence and build visibility online by providing tailored coaching and time-saving tips, alongside social listening support to maintain your profile effectively and meet desired strategic objectives.

Based on experience working with FTSE 100 companies, this program is focused on connecting leaders to key stakeholders e.g., industry influencers, employees, customers and communities in new markets both regionally and globally; integrating social listening insights; providing holistic measurement criteria that is independently verified and sharing of best practice for content and governance.

World-leading social media experts have designed an initial 8-stage structured process to augment understanding and activity related to social networking, social selling, and social listening, assess performance and provide useful recommendations supported by a rolling three-month profile optimization and coaching program:

Expected outcomes:

  • Increased quality of followers & follower count in an organic measured way (no purchasing of followers)

  • Increased engagement (comments/shares) on content

  • Recognition within the industry as social savvy leader

  • Identify and connect with external influencers within industry and adjacencies

  • Deepen relationships with current customers, employees, and influencers

  • Increase LinkedIn Social Selling Index to rank in the top 25% percentile for industry and network – ideally aiming for top 5%

Five years from now any company that does not have an executive social media strategy will be completely behind in this space. The amount of engagement you can generate with customers, clients, employees and even recruits can be so incredibly value that every company needs to seriously consider building out an executive social media function if they haven’t already.

CEO, Multinational Investment Bank and Financial Services Company

What’s it like to work with The EMARI Group?

Our clients’ success is our success.

Behind every project and transformation program we deliver are considered, data-driven insights