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Book Review EMMA-LOUISE MUNRO WILSON Book Review EMMA-LOUISE MUNRO WILSON

The 22 immutable laws of marketing

This review is of a book that combines a wide-ranging historical overview with a keen eye for the future. The authors, Ries and Trout, bring to light 22 superlative tools and innovative techniques for the international marketplace.

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Book Review EMMA-LOUISE MUNRO WILSON Book Review EMMA-LOUISE MUNRO WILSON

Mental Toughness Metaphors

Stories are a great way to connect with others and teach us about ourselves. They can also help us tap into reserves of resilience and mental toughness we didn't know we possess. This review captures some of the most poignant, for me.

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Book Review EMMA-LOUISE MUNRO WILSON Book Review EMMA-LOUISE MUNRO WILSON

40 lessons for a new kind of entrepreneur

The book is first and foremost the story of an individual, and is a story of success. Many people - most people - want something. The interesting bit is that Sivers actually went out and got it.

These are my favourite key quotes from the book.

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