This Book review is on Tom Fletcher’s insight into the major trends the world faces today including, climate change, the rapid advancement of technology, migration and an ageing population.

Cialdini offers an understanding of how we might be influenced; how we might use these levers to influence others, as well as recommendations on how to avoid being influenced

People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way.

Chris Hadfield explains how conventional wisdom can get in the way of achievement – and happiness.

Described by one of Scientific American’s columnists as “the most interesting and innovative experimental psychologist in the world today. Here are my favourite quotes.

So here's my ninth attempt at a short book review giving you the best bits of this book by Seth Godin...

The 6 Principles of Virality

After analysing hundreds of contagious messages, products, and ideas, Jonah Berger noticed that the same six “ingredients,” or principles, were often at work.

The Social revolution has been embraced by the masses, but it is the people at the top of organizations who have been slowest to understand and adapt to it.

Read on, to discover the highlights of this book.

People buy because of emotion and justify with logic. So, as a marketer, you have to create an emotional response by eliciting a basic want or need.

Read on, for a run-down of the best secrets in this book.

The secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

DRIVE is bursting with big ideas!

This review is of a book that combines a wide-ranging historical overview with a keen eye for the future. The authors, Ries and Trout, bring to light 22 superlative tools and innovative techniques for the international marketplace.

Stories are a great way to connect with others and teach us about ourselves. They can also help us tap into reserves of resilience and mental toughness we didn't know we possess. This review captures some of the most poignant, for me.

The book is first and foremost the story of an individual, and is a story of success. Many people - most people - want something. The interesting bit is that Sivers actually went out and got it.

These are my favourite key quotes from the book.

People say ideas are cheap and execution is everything but that is NOT true.

Read on for some key takeaways from this book.

This Blog/book review explains the beginnings of the Oxford English Dictionary and the amazing story of its authors.

Neil Crofts and Mark Thompson’s book reveals what leadership actually is, and is useful for anyone wanting to enable positive change.