Content should serve a specific purpose. Here are some ideas on how to make your content easy to use and look great!

This Blog/book review explains the beginnings of the Oxford English Dictionary and the amazing story of its authors.

An explanation of what a White Paper is, and what purpose they serve.

Some hints and tips on writing a one-pager, with some examples of EMARI’s work.

Creating a content marketing strategy is not just adding all the right ingredients - it is not quite like making a cake.

Neil Crofts and Mark Thompson’s book reveals what leadership actually is, and is useful for anyone wanting to enable positive change.

In this blog, I explain how my content workshops enable companies to connect and interact with customers and build relationships.

Some insights into how popular magazines still are, and what benefits a custom magazine can bring

Here I give some insights into how sales and marketing teams can work together, for a common goal.

Here I share my top tools for content strategy, and how you can make the most of them.

In this blog, I answer some questions I have been asked, ranging from how often to update your website and paid campaigns (ppc) right down to how often should I blog!

10 of the most valuable things I learned on the BP Graduate scheme, I share with you. Although time passes, these values and quotes remain just as powerful and valuable to me.