How to write a One-Pager for your business
What is a One Pager?
A One Pager is simple one page document that gives a high-level overview of a product, service, or business. They are great for promoting your business location or giving a synopsis or a product to the person in charge of purchasing. It’s like the modern-day version of a brochure.
Why do people use One-Pagers?
Advertise your local business in other surrounding businesses.
Flyers.
Overview of a product/service to your boss or purchasing manager.
Let people print out a one-page synopsis of your product to show other people.
Let people attach to emails referrals so potential clients don’t get lost on your website.
Use them as handouts to get support for charitable causes.
What should One-Pagers do?
A good one-pager should give an overall snapshot of the product in the headline.
It should give some testimonials or success stories.
It should give a few why people should buy from you.
It should clearly explain how to buy the product or service.
What should I put on my One-Pager?
It depends on your goal.
If it’s your goal to get people to visit a specific venue or place, location information and a map are important.
If it’s your goal to get them to visit a website link, then that information will be important.
Here’s a list of things you can put on your One Pager:
Map or description of your location
Irresistible offer or discount code (useful for tracking ROI)
Pictures
Awards or accolades
Testimonials
Logos of famous customers
Explain why the product is needed
Example One-Pagers:
Here are a few that EMARI has done for customers recently…. want to learn more? Let’s get started
