Here are some of my favourite marketing tips that will not be a burden to the bank balance.

I am sharing George Kao’s ideas in this blog - The 7 practices that will support your business to become truly authentic.

Most of us are using social media to share experiences of life with friends and family on a daily basis... but how many of us practice the same behaviour at work? and is it holding us back as a result?

Here, I share my favourite tools to ensure my content strategy is having the best impact.

SubSocial caught my eye this week. They are foraying into the world of social platforms, powered by blockchain.

When I heard about KoineArth, I thought I’d discover more about how blockchain will disrupt the mobility space as part of my megatrends research, but this start-up's vision is mind-blowing!

This Book review is on Tom Fletcher’s insight into the major trends the world faces today including, climate change, the rapid advancement of technology, migration and an ageing population.

When brand and reputation are not aligned, problems are inevitable. Here are my thoughts on the matter.

Cialdini offers an understanding of how we might be influenced; how we might use these levers to influence others, as well as recommendations on how to avoid being influenced

When it comes to creating content, the number one question is ‘What do we write about?’ This exhaustive list of content marketing ideas is created to help you to effectively communicate your value to people who can buy from you in myriad different ways.

People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way.

17 year-old Greta Thunberg lead a huge cultural change, with her first solo strike. This is a look at how brands need to wake up to the conscious consumer.

Chris Hadfield explains how conventional wisdom can get in the way of achievement – and happiness.

Described by one of Scientific American’s columnists as “the most interesting and innovative experimental psychologist in the world today. Here are my favourite quotes.

As organizations shift to hybrid work, forward-thinking executives will need to think about shifting their technology investments.

Since leadership is more art than science, how can you objectively determine if someone is a great leader? Google has spent time and effort finding out.

For many business owners, marketing seems like a dark art, so they end up falling back on superficial quick fixes, rather than putting long-term effective solutions in place.

There is a simple solution!

So here's my ninth attempt at a short book review giving you the best bits of this book by Seth Godin...

The 6 Principles of Virality

After analysing hundreds of contagious messages, products, and ideas, Jonah Berger noticed that the same six “ingredients,” or principles, were often at work.

The Social revolution has been embraced by the masses, but it is the people at the top of organizations who have been slowest to understand and adapt to it.

Read on, to discover the highlights of this book.