
We think a lot, read a lot and write a lot - then we share it here.
Insights, news, conversations starters, social updates and book reviews - You’re welcome!
Keep Calm and Don't Get Bored...
A list of free activities to support mental health and wellbeing
How To Sell During The Coronavirus Crisis
How to be there for your clients, in times of adversity
Stop being a serial networker!
There is a huge difference between “someone who goes to networking events” and “The Serial Networker”, and there are a few easy ways to tell who’s who.
How to audit your offline print marketing materials effectively
Here I suggest ways of saving time and money by auditing your marketing, and ensuring that you maximise your ROI for offline content.
The basics of brilliant marketing messages
Top tips for making marketing messages simple and yet brilliant.
Content as a business strategy
Did you know that 90% of brands now use content marketing? Find out the reason why only 3 out of 10 are seeing real success
Why scheduling posts is anti-social
I explain here, why I do not use social media scheduling tools, and what is actually worth investing in.
Five FAQs about Whitepapers
Why white papers are different and some top tips to help you write your own.
What does good content actually look like?
Content should serve a specific purpose. Here are some ideas on how to make your content easy to use and look great!
White Papers - what they are and why they matter
An explanation of what a White Paper is, and what purpose they serve.
How to write a One-Pager for your business
Some hints and tips on writing a one-pager, with some examples of EMARI’s work.
The 5 rules of content marketing
Creating a content marketing strategy is not just adding all the right ingredients - it is not quite like making a cake.
How to get the most out of my strategy-focused content workshops
In this blog, I explain how my content workshops enable companies to connect and interact with customers and build relationships.
Why you should make a custom magazine part of your marketing
Some insights into how popular magazines still are, and what benefits a custom magazine can bring
When should salespeople give marketing feedback?
Here I give some insights into how sales and marketing teams can work together, for a common goal.
The top content strategy tools marketers love and how to use them
Here I share my top tools for content strategy, and how you can make the most of them.
Top 5 FAQs on digital marketing
In this blog, I answer some questions I have been asked, ranging from how often to update your website and paid campaigns (ppc) right down to how often should I blog!
10 lessons I've learnt on the BP Graduate Scheme
10 of the most valuable things I learned on the BP Graduate scheme, I share with you. Although time passes, these values and quotes remain just as powerful and valuable to me.
What’s it like to work with The EMARI Group?
Our clients’ success is our success.