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Video Marketing Statistics for 2020: Why You Should Leverage Video Marketing for Your Business

Video Marketing Statistics for 2020: Why You Should Leverage Video Marketing for Your Business

Video Marketing Statistics that’s Going to Rock 2020 [INFOGRAPHIC]
Courtesy of: Breadnbeyond

 

 

Still doubting the importance of video for digital marketing? These video marketing statistics for 2020 will convince you.

In this digital world, the video has become a versatile and engaging content format. Not only it gives you a real-life context of what’s going on, but also accessible and easy to digest. It’s not surprising that the internet users enjoy watching videos more than reading pieces of written information.

Especially in this impersonal digital world, we’re more likely craving for connection. As a result of this, seeing and hearing information in a real-life context are somewhat meaningful. That’s why videos are inseparable from human life and can be a promising opportunity for businesses to grow.

How Significant Are Videos For Marketing?

The idea of using videos as marketing tools is nothing new. But, the rapid growth of the internet and its users make video trends have never been this significant.

Since videos have now become central outreach and campaign effort for marketing, it has changed the marketing landscape in a major way. It’s no wonder that videos have become an integral part of the marketing strategy.

So, it makes sense if we say that videos are powerful marketing tools. At least 88% of internet users around the world spend their time on the site that has videos on it. Those numbers are projected to keep growing constantly.

In this case, you have to expand your marketing strategy to use videos on every platform and channel in order to stay ahead of the game. More than 87% of marketers have been using videos for their marketing tools. And 93% of businesses claimed to gain new customers with their video content on social media. 

Opportunities for Video Marketing in 2020

 

Over the past few years, every aspect of marketing has changed to interactive content. Video trends in 2020 are—- still—  the best way to get up close with your audience and give them a glimpse of your business or product is about.

 

In 2020, video marketing trends are projected to get even fiercer. It’s estimated that there’s no sign for the trends to whittle-down anytime soon. It’s obvious now that video trends are not singular business tactics anymore, but it becomes the entire business strategy.

 

The continuous massive growth of the internet and technology makes videos are still relevant tools for marketing in the long-run. Even in the year 2020 and the next few years, video trends will still be a promising strategy for your business.

 

For that reason, you need to progressively master the ins and outs of video marketing to keep your business running in this digital world. The video marketing strategy helps you to grow your audience, improve your brand-building and increase your sales and conversions.

The Report Says…

 

In these Video Marketing Statistics for 2020, you’re going to dive into several numbers of data that can make you realize the importance of video in digital marketing. 

 

The report includes video usage, social video statistics, video marketing statistics and best practices you can try to optimize your video marketing strategy.

 

Check out these Video Marketing Statistics That’s Going to Rock 2020 below:

 

<div style=”clear:both”><a href=”https://breadnbeyond.com/video-marketing/video-marketing-strategies-statistics/” target=”_blank” rel=”noopener”><img src=”https://breadnbeyond.com/wp-content/uploads/2019/10/video-marketing-strategy-800px.jpg” title=”Video Marketing Statistics that’s Going to Rock 2020 [INFOGRAPHIC]” alt=”Video Marketing Statistics that’s Going to Rock 2020 [INFOGRAPHIC]” border=”0″ /></a></div><div>Courtesy of: <a href=”https://breadnbeyond.com” target=”_blank” rel=”noopener”>Breadnbeyond</a></div>

 

Author’s Bio

 

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order). 

 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/ 

 

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