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The Marketing MOT

  • Are you doing your own marketing or have a small marketing team?
    Do you feel like your marketing investment could deliver better results?
    Do you feel like you’re falling behind the competition?
    Do you feel like social media is a waste of time?
    Do you want to do a holistic review of your marketing activities but just don’t have time? Do you need practical advice and a clear understanding of what to do next?
    Do you want your marketing activities to be more joined up to guarantee revenue growth?

If you answered yes to any of these questions, EMARI’s Marketing MOT might be just what you need!

What’s Included?

  • ·  Search Engine Optimisation Performance Audit
  • ·  Keyword Research and recommendations
  • ·  Content Audit of key landing pages and blogs
  • ·  Social Media Audit with clear visuals of what’s working & what’s not
  • ·  Competitor Analysis – website
  • ·  Competitor Analysis – social media
  • ·  Content strategy recommendations
  • ·  Summary report PDF
  • ·  Video presentation of key findings from reports

Expected Outcomes:

· Focus your time, budget and resource in the right way to generate revenue

Increase traffic to key pages on your website

·
· Optimise your content to increase engagement

  • ·  Optimise your social media posts to increase engagement and website traffic
  • ·  Improve your Google search engine optimisation performance
  • ·  Practical advice to integrate your marketing activities to generate revenue growth

 

On-site Audit More Information:

Search Engine Optimisation (SEO) starts with getting the basics right. An on-site audit provides a comprehensive website analysis to identify all the technical factors that may impede your website from reaching the top. The audit includes recommendations made by experienced SEO experts and shows possible errors Google “spiders” can meet when crawling your website. You will get all stats about pages with too long URLs, blocked robots.txt, Noindex meta tags, rel=”canonical”, rel=”alternate”, meta refresh redirect and more.

SEO Directories Update:

Getting listed in business directories along with Google and Yahoo Local is a great way to let the search engines know exactly where you are and what you do. According to Google there are nearly 2.8 billion global searches a month – that’s a serious expanse of traffic and a part of it can be directed to your way if you are looking to maximize your business’ potential and get to the top of the search engines for local search terms. Google’s search engine is largely pointed on link weight between a business’ website and sites such as directories, listings or simply other websites. There are 30 Top Google-Trusted UK business directories that provide backlinks for free – we will make sure your details are updated and in all of them.

SEO Keyword Report:

We will compare up to 3 competitor domains to discover which keywords they are utilising. We will provide recommendations for on-site SEO (optimising the website for the keywords) off-site SEO (building up quality inbound links) as well as an analytics, keyword and competition report.

Partial Content Audit:

We will review an agreed amount of pages/blogs/marketing materials content to help you focus on content creation for gaps in your inventory. An audit prevents investment in duplicate content. It enables you to identify and replace or remove outdated content, determine which content can be reused and repurposed, and improve the quality of your existing content.

Competitor Research Project:

We spend time reviewing 3 of your competitors on your selected social media channels and blogs. This involves reviewing what is working well for them in terms of engagement and what is not, to generate ideas and content opportunities. We would spend time reviewing some of your current and desired clients/key influencers on selected social media channels, reviewing their current content and recommending actions as to how you can align yourself as a strategic partner, and your products and services as potential solutions.

Not bad for £1995!

You can break these up into separate projects as well if you need to!

Call us on 023 9400 1830 to book your Marketing MOT now.

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