The 5 rules of content marketing A content marketing strategy for your product or service is like making a cake…. You spend ages finding and mixing the right ingredients. A video on your website here, some case studies there, a sprinkling of social media posts and printed adverts. Voila! you’ve invested in some time and […]
This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.
So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!
In 1898 E. St Elmo Lewis developed the AIDA model (Attention, Interest, Desire, Action). This was a theoretical customer journey from the moment a brand, product or service attracted attention to the point of purchase. A lot has changed since 1898, yet the framework we use to fundamentally measure the impact we’re making in the […]