Advertising, Content Marketing, Strategy

How rubber ducks helped to create the world’s best PR campaign

The goodyear PR campaign, launched in China, has been recognized as one of the world’s best – due to the humble rubber duck. “The Goodyear Assurance TripleMax tire was designed to deliver significantly shorter braking distances, particularly when driving on wet roads,” said Ben Chao, vice president of marketing for Goodyear China. “To introduce the […]


The Marketing MOT

Are you doing your own marketing or have a small marketing team? Do you feel like your marketing investment could deliver better results? Do you feel like you’re falling behind the competition? Do you feel like social media is a waste of time? Do you want to do a holistic review of your marketing activities […]

Advertising, Brand, Content Marketing, Strategy

How marketing saved the teeth of a nation

In the early 1900s, Claud C. Hopkins helped to save the teeth of a nation. How? An ingenious ad campaign for Pepsodent. Before marketing Pepsodent, only 7% of Americans brushed their teeth daily. Hopkins knew he had to make people want to brush their teeth. But how? He sat down with a pile of dental […]

Content Marketing, FAQs, Sales, Social Media, Strategy

Marketing KPIs – which ones are you tracking?

There are hundreds of KPI that can help marketers determine whether they’re meeting their goals or falling short. Here is a sampling of marketing, customer, and financial KPIs that many of EMARI’s clients use: Marketing Cost per acquisition Market share Brand equity Cost per lead Conversion rate Click through rate Page views Bounce rate Share […]

Brand, Content Marketing, FAQs, Sales, Social Media, Strategy


This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.

So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!

Content Marketing, Strategy, Summaries & Reviews

6 steps to building a content-first business

Did you know that 90% of brands now use content marketing? but whilst 9 out of 10 businesses use content marketing, only 3 out of 10 are seeing any real success from it. The reason? Content marketers usually start with a product or a service and then create content related to that product or service […]