Social Capital, Strategy

Coronavirus and your career

Many of you know I do a lot of mentoring. This is a conversation I’m having with various mentees at the moment so thought I’d share here as well in case it’s useful to people… The world might feel like it’s falling apart due to COVID-19 Coronavirus and you may be wondering… …is it OK […]

Content Marketing, Sales, Strategy

When should salespeople give marketing feedback?

I read a statistic this week that made me feel ill. Over 80% of content created by marketers goes unused by sales teams. What a waste of time, effort and money! Marketing teams need the input of salespeople to create useful and effective campaigns and initiatives but unsurprisingly perhaps, marketing departments are often nicknamed the […]

Advertising, Brand, Sales, Social Capital, Strategy

The age of conscious consumerism

Greta Thunberg, a 17-year-old Swedish climate activist, is leading HUGE cultural change. Since her solo strike from school where she demonstrated outside the Swedish parliament building in 2018, she has galvanised tens of thousands of students worldwide to hold regular climate strike. In September 2019 millions of people joined her protest. This year Glasgow will […]

Content Marketing, Social Capital, Social Media, Strategy

The basics of brilliant marketing messages

Yesterday I was talking to a client about brilliant marketing messages. The more time I spend doing digital marketing audits for people, the more I realise people don’t know the formula for brilliant marketing messages so I thought I’d share some thoughts: Brilliant marketing messages get to the point Weak marketing message meander EG “In today’s highly competitive […]

Content Marketing, Social Capital, Strategy

Marketing Tips for Frugal Business Owners

When I started EMARI, I was dead set against going into a decade of debt to start my business. If anything, I wanted EMARI to be a vehicle to help get me out of the debt I’d accumulated whilst undertaking two degrees and travelling! As a freelance marketer, I know marketing is one of the […]

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Authentic Business, Brand, Strategy

Running an authentic business

Imagine a business where people couldn’t wait to go to work on a Monday morning; where every meeting was full of laughter and fun and open to having tough conversations. A business where there was little need to manage because everyone knew their job and just got on with it; where people cared deeply and […]

Advertising, Content Marketing, Strategy

How rubber ducks helped to create the world’s best PR campaign

The goodyear PR campaign, launched in China, has been recognized as one of the world’s best – due to the humble rubber duck. “The Goodyear Assurance TripleMax tire was designed to deliver significantly shorter braking distances, particularly when driving on wet roads,” said Ben Chao, vice president of marketing for Goodyear China. “To introduce the […]


The Marketing MOT

Are you doing your own marketing or have a small marketing team? Do you feel like your marketing investment could deliver better results? Do you feel like you’re falling behind the competition? Do you feel like social media is a waste of time? Do you want to do a holistic review of your marketing activities […]