Content Marketing, FAQs, Sales, Social Media, Strategy

Marketing KPIs – which ones are you tracking?

There are hundreds of KPI that can help marketers determine whether they’re meeting their goals or falling short. Here is a sampling of marketing, customer, and financial KPIs that many of EMARI’s clients use: Marketing Cost per acquisition Market share Brand equity Cost per lead Conversion rate Click through rate Page views Bounce rate Share […]

Brand, Content Marketing, FAQs, Sales, Social Media, Strategy


This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.

So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!

Social Media, Summaries & Reviews

Top 10 tips for business networking – summary of Portsmouth B2B Expo 2018 talk

This is a shortened version of the talk that CEO Emma-Louise Munro Wilson gave at the Portsmouth B2B Expo 2018. There are 3 things you need to get across quickly when networking: Who you are What you do How you make a difference So who am I? Hello, My name is Emma Wilson and everything […]

FAQs, Social Media

FAQs on social media

Is Social Media worth the investment?  Social media is a key driver of traffic to your website ~ If SEO is the modern-day phone book, Social media is word of mouth. You can track the effect of this word-of-mouth traffic by digging into your Google Analytics reports. Social media influences buying behaviour  Customers expect and appreciate […]

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Sales, Social Media

Social Selling – The Basics

When we first became aware of SSI, we became obsessed by it. Who had the highest score in our network and how could you get your SSI higher? We attended seminars, We read blog posts by people who had an SSI of 90+, We checked ours every single day… In this post you will find […]