Networking, Sales, Social Capital, Social Media

This is Sales Assault: Stop Pitch-Slapping Me!

Pitch-slapping. You know what it is. It’s when a salesperson pitches the most important benefits, features and functions of their products and services (often without invitation) and clearly does not care less about you, the buyer. Vague intro, misleading intentions… buy my stuff? OUCH!! PITCH-SLAP!! Pitch-slapping used to be relegated to scripted cold calls, generic […]

Content Marketing, Social Capital, Social Media, Strategy

The basics of brilliant marketing messages

Yesterday I was talking to a client about brilliant marketing messages. The more time I spend doing digital marketing audits for people, the more I realise people don’t know the formula for brilliant marketing messages so I thought I’d share some thoughts: Brilliant marketing messages get to the point Weak marketing message meander EG “In today’s highly competitive […]

Content Marketing, Social Capital, Social Media

Why scheduling posts is anti-social

As a revenue growth consultant I often see or get tagged into social media posts for people looking for free advice on marketing and sales which I’m usually very happy to give. Last week I was tagged in a post asking for recommendations on which scheduling tools to use for social media and my response […]

Content Marketing, Social Capital, Social Media

What does good content actually look like?

“Content marketers talk a lot about writing good content or content that performs” says Forrest Brown “We whip out our tape measures and scales, poke and prod, and inspect every pixel on the screen for proper keyword targeting and density, alt text copy, calls to action, and appropriate messaging for funnel position. But Google is […]

Content Marketing, FAQs, Social Capital, Social Media

Custom Magazines – why they’re brilliant!

What’s the one piece of content you look forward to the most? Think about it… I’ll bet it’s not a Facebook post. It’s not a YouTube video. It’s probably not yet another blog. My guess – it’s part of a series. That’s what got you hooked. What will people watch now Game of Thrones is […]

Content Marketing, FAQs, Sales, Social Media, Strategy

Marketing KPIs – which ones are you tracking?

There are hundreds of KPI that can help marketers determine whether they’re meeting their goals or falling short. Here is a sampling of marketing, customer, and financial KPIs that many of EMARI’s clients use: Marketing Cost per acquisition Market share Brand equity Cost per lead Conversion rate Click through rate Page views Bounce rate Share […]

Brand, Content Marketing, FAQs, Sales, Social Media, Strategy


This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.

So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!

Social Media, Summaries & Reviews

Top 10 tips for business networking – summary of Portsmouth B2B Expo 2018 talk

This is a shortened version of the talk that CEO Emma-Louise Munro Wilson gave at the Portsmouth B2B Expo 2018. There are 3 things you need to get across quickly when networking: Who you are What you do How you make a difference So who am I? Hello, My name is Emma Wilson and everything […]