Content Marketing, FAQs, Sales, Social Media, Strategy

Marketing KPIs – which ones are you tracking?

There are hundreds of KPI that can help marketers determine whether they’re meeting their goals or falling short. Here is a sampling of marketing, customer, and financial KPIs that many of EMARI’s clients use: Marketing Cost per acquisition Market share Brand equity Cost per lead Conversion rate Click through rate Page views Bounce rate Share […]

Brand, Content Marketing, FAQs, Sales, Social Media, Strategy


This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.

So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!

Content Marketing, Sales, Summaries & Reviews

Why you should make a custom magazine part of your marketing strategy

What’s the one piece of content you look forward to the most? Think about it… I’ll bet it’s not a Facebook post. It’s not a YouTube video. It’s probably not yet another blog. My guess – it’s part of a series. That’s what got you hooked. What will people watch now Game of Thrones is […]


Anything is POSSIBLE in sales – guest video blog series by Steve Reeve.

The 12 Small Steps video series delivers 12 actions that can be undertaken by salespeople, Sales Managers and Sales Directors in order to build a solid pipeline of potential clients. The objective is to use the 12 Small Steps to generate a big result! Steve personally applied these steps and achieved a 60% increase over three […]

Sales, Social Media

Social Selling – The Basics

When we first became aware of SSI, we became obsessed by it. Who had the highest score in our network and how could you get your SSI higher? We attended seminars, We read blog posts by people who had an SSI of 90+, We checked ours every single day… In this post you will find […]