What Is a Whitepaper? Investopedia defines a whitepaper as “an informational document issued by a company to promote or highlight the features of a solution, product, or service,” A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. They’re advanced problem-solving guides. The goal of a whitepaper is […]
Our CEO, Emma-Louise Munro Wilson sat down and answered a few questions about EMARI… Tell me a bit about EMARI’s story to date? Well, it’s fair to say that EMARI started by mistake rather than by design! My only real plan, to begin with, was to hit £100,000 in 18 months because that sounded […]
What’s the one piece of content you look forward to the most? Think about it… I’ll bet it’s not a Facebook post. It’s not a YouTube video. It’s probably not yet another blog. My guess – it’s part of a series. That’s what got you hooked. What will people watch now Game of Thrones is […]
Content is the life force of marketing today. It enables companies to connect and interact with customers and build relationships. Newsletters, blogs, white papers, videos, events are all great way that content strategists, in-house marketers, and consultants can advance the practice of content marketing but without a clear strategy, you can do a lot of […]
There are hundreds of KPI that can help marketers determine whether they’re meeting their goals or falling short. Here is a sampling of marketing, customer, and financial KPIs that many of EMARI’s clients use: Marketing Cost per acquisition Market share Brand equity Cost per lead Conversion rate Click through rate Page views Bounce rate Share […]
This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.
So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!
Is Social Media worth the investment? Social media is a key driver of traffic to your website ~ If SEO is the modern-day phone book, Social media is word of mouth. You can track the effect of this word-of-mouth traffic by digging into your Google Analytics reports. Social media influences buying behaviour Customers expect and appreciate […]
Here at EMARI, we’re here to answer your questions about anything to do with marketing. If we don’t know the answer, we’ll go and find out for you! Just direct message Emma on LinkedIn or email firstname.lastname@example.org. Frequently Asked Questions (FAQs) are a fantastic resource for people; we add to this part of our website […]
Questions to ask before doing a rebranding exercise: Anyone who has done a rebrand knows it is usually an intensive process in terms of time, effort and resource. You need to be really clear and deliberate about the why and the how of going about your rebrand. Once you’ve made up your mind that a rebrand is on the […]