Advertising, Content Marketing

Why lemons enjoy viral marketing status

It’s every communicator’s dream to reach viral status for their campaign. In January, that happened to Worldwide Breast Cancer’s #knowyourlemons breast cancer awareness campaign. In just 3 weeks, the campaign reached over 166 MILLION people around the world. How did they do it? They changed the picture of breast cancer into one that people loved to look […]

Advertising, Content Marketing, Strategy

How rubber ducks helped to create the world’s best PR campaign

The goodyear PR campaign, launched in China, has been recognized as one of the world’s best – due to the humble rubber duck. “The Goodyear Assurance TripleMax tire was designed to deliver significantly shorter braking distances, particularly when driving on wet roads,” said Ben Chao, vice president of marketing for Goodyear China. “To introduce the […]

Brand, Content Marketing

How to write a One-Pager

What is a One Pager? A One Pager is simple one page document that gives a high-level overview of a product, service, or business.  They are great for promoting your business location, or giving a synopsis or a product to the person in charge of purchasing.  It’s like the modern day version of a brochure. Why do […]

Advertising, Brand, Content Marketing, Strategy

How marketing saved the teeth of a nation

In the early 1900s, Claud C. Hopkins helped to save the teeth of a nation. How? An ingenious ad campaign for Pepsodent. Before marketing Pepsodent, only 7% of Americans brushed their teeth daily. Hopkins knew he had to make people want to brush their teeth. But how? He sat down with a pile of dental […]

Content Marketing

The 5 rules of content marketing

The 5 rules of content marketing A content marketing strategy for your product or service is like making a cake…. You spend ages finding and mixing the right ingredients. A video on your website here, some case studies there, a sprinkling of social media posts and printed adverts. Voila! you’ve invested in some time and […]

Content Marketing, FAQs, Sales, Social Media, Strategy

Marketing KPIs – which ones are you tracking?

There are hundreds of KPI that can help marketers determine whether they’re meeting their goals or falling short. Here is a sampling of marketing, customer, and financial KPIs that many of EMARI’s clients use: Marketing Cost per acquisition Market share Brand equity Cost per lead Conversion rate Click through rate Page views Bounce rate Share […]