Brand, FAQs

Questions about EMARI

Our CEO, Emma-Louise Munro Wilson sat down and answered a few questions about EMARI…   Tell me a bit about EMARI’s story to date? Well, it’s fair to say that EMARI started by mistake rather than by design! My only real plan, to begin with, was to hit £100,000 in 18 months because that sounded […]

Brand, Content Marketing

How to write a One-Pager

What is a One Pager? A One Pager is simple one page document that gives a high-level overview of a product, service, or business.  They are great for promoting your business location, or giving a synopsis or a product to the person in charge of purchasing.  It’s like the modern day version of a brochure. Why do […]

Advertising, Brand, Content Marketing, Strategy

How marketing saved the teeth of a nation

In the early 1900s, Claud C. Hopkins helped to save the teeth of a nation. How? An ingenious ad campaign for Pepsodent. Before marketing Pepsodent, only 7% of Americans brushed their teeth daily. Hopkins knew he had to make people want to brush their teeth. But how? He sat down with a pile of dental […]

Brand, Content Marketing, FAQs, Sales, Social Media, Strategy


This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.

So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!

Brand, Content Marketing, Video & Photography

Christmas Video Marketing

Christmas marketing – Whilst many now make John Lewis and Coca-Cola adverts  TV and social media events in themselves, how do you make the most of the festive season in your marketing efforts. There are also lots of different types of video content which you can use to promote your brand. Social media engagement is critical […]

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Branding – What’s in a name?

“What is in a name? That which we call a rose by any other name would smell as sweet.” ~Romeo and Juliet Act II. Scene II. What is in a name? Well, considering that more than 100,000 new domains are registered daily, quite a lot actually! Good branding increases the value of a company, provides employees with direction and […]

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