Advertising, Brand, Sales, Social Capital, Strategy

The age of conscious consumerism

Greta Thunberg, a 17-year-old Swedish climate activist, is leading HUGE cultural change. Since her solo strike from school where she demonstrated outside the Swedish parliament building in 2018, she has galvanised tens of thousands of students worldwide to hold regular climate strike. In September 2019 millions of people joined her protest. This year Glasgow will […]

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Authentic Business, Brand, Strategy

Running an authentic business

Imagine a business where people couldn’t wait to go to work on a Monday morning; where every meeting was full of laughter and fun and open to having tough conversations. A business where there was little need to manage because everyone knew their job and just got on with it; where people cared deeply and […]

Brand, FAQs

Questions about EMARI

Our CEO, Emma-Louise Munro Wilson sat down and answered a few questions about EMARI…   Tell me a bit about EMARI’s story to date? Well, it’s fair to say that EMARI started by mistake rather than by design! My only real plan, to begin with, was to hit £100,000 in 18 months because that sounded […]

Brand, Content Marketing

How to write a One-Pager

What is a One Pager? A One Pager is simple one page document that gives a high-level overview of a product, service, or business.  They are great for promoting your business location, or giving a synopsis or a product to the person in charge of purchasing.  It’s like the modern day version of a brochure. Why do […]

Advertising, Brand, Content Marketing, Strategy

How marketing saved the teeth of a nation

In the early 1900s, Claud C. Hopkins helped to save the teeth of a nation. How? An ingenious ad campaign for Pepsodent. Before marketing Pepsodent, only 7% of Americans brushed their teeth daily. Hopkins knew he had to make people want to brush their teeth. But how? He sat down with a pile of dental […]

Brand, Content Marketing, FAQs, Sales, Social Media, Strategy

THE EMARI CODE

This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.

So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!

Brand, Content Marketing, Video & Photography

Christmas Video Marketing

Christmas marketing – Whilst many now make John Lewis and Coca-Cola adverts  TV and social media events in themselves, how do you make the most of the festive season in your marketing efforts. There are also lots of different types of video content which you can use to promote your brand. Social media engagement is critical […]

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Brand

Branding – What’s in a name?

“What is in a name? That which we call a rose by any other name would smell as sweet.” ~Romeo and Juliet Act II. Scene II. What is in a name? Well, considering that more than 100,000 new domains are registered daily, quite a lot actually! Good branding increases the value of a company, provides employees with direction and […]

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Brand, FAQs

When is the right time to do a rebrand? 10 questions to ask

Questions to ask before doing a rebranding exercise: Anyone who has done a rebrand knows it is usually an intensive process in terms of time, effort and resource. You need to be really clear and deliberate about the why and the how of going about your rebrand. Once you’ve made up your mind that a rebrand is on the […]