Advertising, Brand, Sales, Social Capital, Strategy

The age of conscious consumerism

Greta Thunberg, a 17-year-old Swedish climate activist, is leading HUGE cultural change. Since her solo strike from school where she demonstrated outside the Swedish parliament building in 2018, she has galvanised tens of thousands of students worldwide to hold regular climate strike. In September 2019 millions of people joined her protest. This year Glasgow will […]

Advertising, Content Marketing

Why lemons enjoy viral marketing status

It’s every communicator’s dream to reach viral status for their campaign. In January, that happened to Worldwide Breast Cancer’s #knowyourlemons breast cancer awareness campaign. In just 3 weeks, the campaign reached over 166 MILLION people around the world. How did they do it? They changed the picture of breast cancer into one that people loved to look […]

Advertising, Content Marketing, Strategy

How rubber ducks helped to create the world’s best PR campaign

The goodyear PR campaign, launched in China, has been recognized as one of the world’s best – due to the humble rubber duck. “The Goodyear Assurance TripleMax tire was designed to deliver significantly shorter braking distances, particularly when driving on wet roads,” said Ben Chao, vice president of marketing for Goodyear China. “To introduce the […]

Advertising, Brand, Content Marketing, Strategy

How marketing saved the teeth of a nation

In the early 1900s, Claud C. Hopkins helped to save the teeth of a nation. How? An ingenious ad campaign for Pepsodent. Before marketing Pepsodent, only 7% of Americans brushed their teeth daily. Hopkins knew he had to make people want to brush their teeth. But how? He sat down with a pile of dental […]