The 5 rules of content marketing
A content marketing strategy for your product or service is like making a cake….
You spend ages finding and mixing the right ingredients. A video on your website here, some case studies there, a sprinkling of social media posts and printed adverts. Voila! you’ve invested in some time and money in marketing your business! Now you can sit back, relax and just wait for the leads to just roll on in, right?
Content is the life force of marketing today. It enables companies to connect and interact with customers and build relationships.
Newsletters, blogs, white papers, videos, events are all great way that content strategists, in-house marketers, and consultants can advance the practice of content marketing but without a clear strategy, you can do a lot of activity and not get the return on investment you deserve.
First, you have to understand content marketing is not just a marketing and communication function;
There are hundreds of KPI that can help marketers determine whether they’re meeting their goals or falling short. Here is a sampling of marketing, customer, and financial KPIs that many of EMARI’s clients use:
- Cost per acquisition
- Market share
- Brand equity
- Cost per lead
- Conversion rate
- Click through rate
- Page views
- Bounce rate
- Share of voice (SOV)
- Online share of voice (OSOV)
- Open rate
- Conversion rate
- Opt-out rate
- Amount of Subscribers
This is a candid clip that a client took from our latest EMARI content campaign planning training workshops.
So here’s 4 minutes of Emma-Louise Munro Wilson in “work mode” explaining what she calls the EMARI code also known as “why the traditional marketing and sales funnel doesn’t work anymore, what attention economics is and why it matters and how ABBA can help drive revenue growth” Enjoy!
What’s the one piece of content you look forward to the most?
Think about it…
I’ll bet it’s not a Facebook post.
It’s not a YouTube video.
It’s probably not yet another blog.
My guess – it’s part of a series. That’s what got you hooked.
What will people watch now Game of Thrones is over? (Personally, I’m addicted to New Amsterdam on Amazon Prime) but my real happy place? That’s easy.
A lazy Saturday morning curled up on the sofa