We love this.
It’s every communicator’s dream to reach viral status for their campaign.
In January, that happened to Worldwide Breast Cancer’s #knowyourlemons breast cancer awareness campaign. In just 3 weeks, the campaign reached over 166 MILLION people around the world.
How did they do it? They changed the picture of breast cancer into one that people loved to look at, learn from and couldn’t wait to share with others
The goodyear PR campaign, launched in China, has been recognized as one of the world’s best – due to the humble rubber duck.
“The Goodyear Assurance TripleMax tire was designed to deliver significantly shorter braking distances, particularly when driving on wet roads,” said Ben Chao, vice president of marketing for Goodyear China.
“To introduce the tire to the market, Goodyear China launched the ‘Enjoy the Rain’ campaign and chose the iconic yellow rubber duck as the symbol for safer driving