What Is a Whitepaper?
Investopedia defines a whitepaper as “an informational document issued by a company to promote or highlight the features of a solution, product, or service,”
A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. They’re advanced problem-solving guides. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product/service