The 5 rules of content marketing
A content marketing strategy for your product or service is like making a cake….
You spend ages finding and mixing the right ingredients. A video on your website here, some case studies there, a sprinkling of social media posts and printed adverts. Voila! you’ve invested in some time and money in marketing your business! Now you can sit back, relax and just wait for the leads to just roll on in, right?