Content Marketing, FAQs, Social Capital, Social Media

Custom Magazines – why they’re brilliant!

What’s the one piece of content you look forward to the most?

Think about it…

I’ll bet it’s not a Facebook post.

It’s not a YouTube video.

It’s probably not yet another blog.

My guess – it’s part of a series. That’s what got you hooked.

What will people watch now Game of Thrones is over? (Personally, I’m addicted to New Amsterdam on Amazon Prime) but my real happy place? That’s easy.

A lazy Saturday morning curled up on the sofa

Advertising, Brand, Content Marketing, Strategy

How marketing saved the teeth of a nation

In the early 1900s, Claud C. Hopkins helped to save the teeth of a nation.
How?
An ingenious ad campaign for Pepsodent.
Before marketing Pepsodent, only 7% of Americans brushed their teeth daily.
Hopkins knew he had to make people want to brush their teeth. But how?
He sat down with a pile of dental textbooks: “It was dry reading,” he wrote in his
Content Marketing

The 5 rules of content marketing

The 5 rules of content marketing

A content marketing strategy for your product or service is like making a cake….

You spend ages finding and mixing the right ingredients. A video on your website here, some case studies there, a sprinkling of social media posts and printed adverts. Voila! you’ve invested in some time and money in marketing your business! Now you can sit back, relax and just wait for the leads to just roll on in, right?

Wrong.

You