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How to get the most out of EMARI strategy-focused content workshops.

Content is the life force of marketing today. It enables companies to connect and interact with customers and build relationships.

Newsletters, blogs, white papers, videos, events are all great way that content strategists, in-house marketers, and consultants can advance the practice of content marketing but without a clear strategy, you can do a lot of activity and not get the return on investment you deserve.

First, you have to understand content marketing is not just a marketing and communication function;

Content Marketing, FAQs, Sales, Social Media, Strategy

Marketing KPIs – which ones are you tracking?

There are hundreds of KPI that can help marketers determine whether they’re meeting their goals or falling short. Here is a sampling of marketing, customer, and financial KPIs that many of EMARI’s clients use:

Marketing

  • Cost per acquisition
  • Market share
  • Brand equity
  • Cost per lead
  • Conversion rate
  • Click through rate
  • Page views
  • Bounce rate
  • Share of voice (SOV)
  • Online share of voice (OSOV)

Email

  • Open rate
  • Conversion rate
  • Opt-out rate
  • Amount of Subscribers
  • Churn