Did you know that 90% of brands now use content marketing? but whilst 9 out of 10 businesses use content marketing, only 3 out of 10 are seeing any real success from it.
The reason? Content marketers usually start with a product or a service and then create content related to that product or service in the hope that the audience can be made to care enough about it to eventually buy something.
Joe Pulizzi asks what if they didn’t?