Why it's time to rethink the marketing funnel
Content Marketing, Strategy

Why it’s time to rethink the marketing funnel.

In 1898 E. St Elmo Lewis developed the AIDA model (Attention, Interest, Desire, Action). This was a theoretical customer journey from the moment a brand, product or service attracted attention to the point of purchase.

A lot has changed since 1898, yet the framework we use to fundamentally measure the impact we’re making in the marketplace is essentially the same.  We have to

FAQs, Social Media

FAQs on social media

Is Social Media worth the investment? 

  • Social media is a key driver of traffic to your website ~ If SEO is the modern-day phone book, Social media is word of mouth. You can track the effect of this word-of-mouth traffic by digging into your Google Analytics reports.
  • Social media influences buying behaviour 
  • Customers expect and appreciate support via social media ~ Customer service on social media is growing more and more essential, and the customers are leading the charge. They expect to
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FAQs

TOP 5 FAQs on digital marketing

Here at EMARI, we’re here to answer your questions about anything to do with marketing. If we don’t know the answer, we’ll go and find out for you! Just direct message Emma on LinkedIn or email feedback@emari.co.uk.

Frequently Asked Questions (FAQs) are a fantastic resource for people; we add to this part of our website regularly with all of the fantastic questions our clients and prospective clients ask us.

Q: How often should I blog?

There is no