Sales

Anything is POSSIBLE in sales – guest video blog series by Steve Reeve.

The 12 Small Steps video series delivers 12 actions that can be undertaken by salespeople, Sales Managers and Sales Directors in order to build a solid pipeline of potential clients. The objective is to use the 12 Small Steps to generate a big result! Steve personally applied these steps and achieved a 60% increase over three years, so some truly remarkable results are possible.

Good selling is simple – find out what the customer wants, check you’ve understood them correctly and

Video & Photography

Video Marketing Statistics for 2018

Using information from Wyzowl’s fourth annual State of Video Marketing Survey.

  • 81% of companies use video for marketing purposes in 2018, compared to 63% in 2017.
  • The average person watches 1.5 hours of video each day.
  • 81% of individuals have purchased a product or service after watching a video
  • 76% of marketers say video has helped their company increase sales.
  • Marketers rate
Content Marketing, Strategy, Summaries & Reviews

6 steps to building a content-first business

Did you know that 90% of brands now use content marketing? but whilst 9 out of 10 businesses use content marketing, only 3 out of 10 are seeing any real success from it.

The reason? Content marketers usually start with a product or a service and then create content related to that product or service in the hope that the audience can be made to care enough about it to eventually buy something.

Joe Pulizzi asks what if they didn’t?

Social Media, Summaries & Reviews

Top 10 tips for business networking – summary of Portsmouth B2B Expo 2018 talk

This is a shortened version of the talk that CEO Emma-Louise Munro Wilson gave at the Portsmouth B2B Expo 2018.

There are 3 things you need to get across quickly when networking:

  • Who you are
  • What you do
  • How you make a difference

So who am I? Hello, My name is Emma Wilson and everything you need to know about me is on LinkedIn.

What do I do? I run a successful marketing agency called EMARI.

Why it's time to rethink the marketing funnel
Content Marketing, Strategy

Why it’s time to rethink the marketing funnel.

In 1898 E. St Elmo Lewis developed the AIDA model (Attention, Interest, Desire, Action). This was a theoretical customer journey from the moment a brand, product or service attracted attention to the point of purchase.

A lot has changed since 1898, yet the framework we use to fundamentally measure the impact we’re making in the marketplace is essentially the same.  We have to

FAQs, Social Media

FAQs on social media

Is Social Media worth the investment? 

  • Social media is a key driver of traffic to your website ~ If SEO is the modern-day phone book, Social media is word of mouth. You can track the effect of this word-of-mouth traffic by digging into your Google Analytics reports.
  • Social media influences buying behaviour 
  • Customers expect and appreciate support via social media ~ Customer service on social media is growing more and more essential, and the customers are leading the charge. They expect to
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FAQs

TOP 5 FAQs on digital marketing

Here at EMARI, we’re here to answer your questions about anything to do with marketing. If we don’t know the answer, we’ll go and find out for you! Just direct message Emma on LinkedIn or email feedback@emari.co.uk.

Frequently Asked Questions (FAQs) are a fantastic resource for people; we add to this part of our website regularly with all of the fantastic questions our clients and prospective clients ask us.

Q: How often should I blog?

There is no

Brand

Branding – What’s in a name?

“What is in a name? That which we call a rose by any other name would smell as sweet.”

~Romeo and Juliet Act II. Scene II.

What is in a name? Well, considering that more than 100,000 new domains are registered daily, quite a lot actually!

Good branding increases the value of a company, provides employees with direction and motivation, makes acquiring new customers easier and builds credibility and trust. A brand name represents the sum of people’s perception. The most profitable companies, small and large,

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Brand, FAQs

When is the right time to do a rebrand? 10 questions to ask

Questions to ask before doing a rebranding exercise:

Anyone who has done a rebrand knows it is usually an intensive process in terms of time, effort and resource. You need to be really clear and deliberate about the why and the how of going about your rebrand. Once you’ve made up your mind that a rebrand is on the cards, you have to determine the scale and scope of the project you’re about to undertake.

No matter the size of your business, you probably