Has Debenhams topped John Lewis in the Christmas advert battle? That is the question on everybody’s lips this year.
People look forward to Christmas videos from big brands. For many of us, the John Lewis advert or Coca Cola’s “holidays are coming” advert now heralds the start of Christmas. Newspapers, Blogs…everyone has an opinion on these videos.
It’s clear that Christmas means something different to marketers than it does for everybody else. As the season of goodwill, there is an emphasis on understanding how